ESCAPE 2021

YouTube Escape21 is a new live streamed event showcasing the wonderful world of youtube in 2021. We worked with 5 Story House to develop the concept and support the production and delivery of this Youtube event watched by a global audience of over a million people over the course of 24hrs. The show was made up of 21 segments covering 21 youtube trends from the year and showcasing youtube creators, artists and formats all woven around the narrative of an youtube sensation LoFi Girl finally Escaping her room.

A&E's Louis Mustill joined the 5 Story House team as Technical Director - the team’s role was to develop interaction concepts and designs, advise on testing and technical feasibility and be part of the overall creative steering group for the project, led by Chris (Dice) DiCesare (YouTube Director of Creative Marketing).