The Quest
Hennessey x MLF
To pay tribute to the Hennessy Master Blender's quest, Marshmallow Laser Feast, a London-based multimedia artist collective, developed an impressive artistic installation. A large structure, featuring hundreds of acrylic crystals reflecting the light of a laser searching through the crystals. This piece of art explores the depths of savoir-faire in selecting only ten out of ten thousand eaux-de-vie deemed worthy of one day entering the Paradis Imperial blend.
We provided Technical Direction and production support to Marshmallow Laser Feast over a period of a year. Leading the team of engineers, designers, animators and software developers to create this stunning Immersive Audio Visual experience.
The technology used in the piece included a Kuka industrial robot, custom electronics and software lots of fabrication processes and and a bespoke animation and testing pipeline.
Credits.
Client
Hennessy
Agency
DDB Paris
Production Company
Carnibird
Creative Direction & Production
Marshmallow Laser Feast
Technical Direction
Louis Mustill / Artists & Engineers
Animation:
RGL
Robot Operator
Steve @ Robomoco
Light Fixture Design
ARUP
Sound
Antoine Bertin & Matthias Kispet
Fabrication
Other Fabrications