Movement That Inspires

This advertising campaign for Kia Motors bridged the gap between experimental science and digital content creation.  Working with a team of scientists and designers to create digital billboards and an interactive installation

Working with Marshmallow Laser Feast and a team of researchers from Oregon State University, Kings Collage and the Fraunhofer Institute - Artists & Engineers' Louis Mustill was the Technical Director for the project, both helping develop the research methodology and the link from this to the final content, as well as looking after the technology and creation of the interactive installation.

We developed a methodology for testing different type of content derived from natural forms of movement and forms, Fractals, waves and wind - and based the content development approach on testing against well established scientific ideas to try and validate the creative decisions through testing.